REPORT ON GIVING SURVEY
Frequently Asked Questions
Survey Basics
How long do I have to complete the survey?
Survey responses must be received by June 26. The Report on Giving will be released in October.
Who should complete the survey?
Typically, someone from development operations or finance fills out the survey.
Do I need to complete everything?
We encourage participation at any level. A mini and full version of the survey are available.
Mini survey: Quick, high-level metrics (revenue, expenses, staffing)
Full survey: Same as the mini survey, plus more detailed data for deeper benchmarking
What fiscal year should I report on?
Report data from fiscal year 2025, whatever time period that means for your organization.
What if I don’t have all the data?
Submit what you can. Partial responses are still valuable.
Submitting and Editing
Can I save my progress and come back later?
Yes, just be sure to click “Save” after each section.
I already submitted my data but need to make a change. What should I do?
You can edit your submission through June 26 using the link sent by JotForm via email after submitting. If you don’t see the email, check your spam folder.
Will I receive a copy of my submission?
Yes, participants receive a copy once they hit the “Submit” button.
Can I get a PDF copy of the survey?
Yes, a pdf version is available here. Please note that the pdf version is for reference only. Submissions must be made using the online form.
Data and Definitions
I have a question about a specific metric or definition. Where should I look?
Refer to the AHP Standards Manual or Glossary of Terms.
What is the difference between recorded revenue and production revenue?
Recorded revenue includes gifts recognized for accounting purposes in the current year, such as cash and irrevocable pledges. Production revenue includes recorded revenue plus additional commitments that are not yet bookable, such as revocable or conditional gifts.
What is the difference between direct and indirect FTEs?
Direct FTEs perform frontline fundraising activities (e.g., major gift officers, annual giving officers), while indirect FTEs provide support (e.g., operations, finance, marketing, prospect research).
What is included in fundraising expenses?
All costs associated with fundraising should be included, including compensation (direct and indirect) and non-compensation expenses such as software, travel, and consulting.
What is considered a major gift?
AHP defines major gifts as gifts of $10,000 or more from individuals. Even if your organization uses another threshold internally, please use $10,000 as the threshold for reporting the number and value of major gifts for the purpose of the survey.
What if my data doesn’t perfectly align with AHP definitions?
Provide your best estimate and aim for consistency year over year.
What Happens Next
When will the Report on Giving be released?
The Report on Giving will be released in October.
When will High Performers be announced?
High Performers will be announced in the fall, around the same time as the report.
How do I get a copy of the report?
AHP Prime members and survey participants will receive a complimentary copy via email; otherwise, the report can be purchased on our website for $259 for AHP members and $639 for nonmembers.
I participated but didn’t receive my copy. What should I do?
Please reach out to [email protected] and we’ll be happy to assist you.
When will I receive my cohort scorecard?
Scorecards are released in the fall, shortly after the full report is released.
What should I expect in the cohort scorecard?
The scorecard includes core benchmarking metrics for the type of healthcare organization your foundation serves (community hospital, health system, academic medical enter, etc.), including return on investment (ROI), cost to raise a dollar (CTRD), net fundraising revenue (NFR), and NFR per direct FTE, along with percentile comparisons.
© Association for Healthcare Philanthropy